Privacy Policy
Last updated: 6 September 2026
1. Who we are
Keepings Coaches Ltd
Company number: 10623642
Registered office: Rheola House Rheola Street, Penrhiwceiber, Mountain Ash, Wales, CF45 3TE
Email: enquiries@keepingscoaches.co.uk
Telephone: 01443 478409
Keepings Coaches Ltd is the data controller for personal information described in this notice.
2. Information we may collect
Depending on how you use the website or contact us, we may collect your name, email address, telephone number, company or organisation, journey and booking details, passenger requirements you choose to tell us about, correspondence with us, technical website information such as IP address and browser information, and records of your cookie choices.
Please avoid sending sensitive personal information through a general website enquiry unless it is genuinely needed for us to deal with your request. Where accessibility or passenger-assistance information is necessary to provide transport safely, we will use it only for that purpose and handle it with appropriate care.
3. How we use personal information
We may use personal information to:
- respond to enquiries and prepare quotations;
- arrange, administer and deliver bookings and transport services;
- communicate with customers, schools, businesses and other organisations;
- manage accessibility or passenger-assistance requirements where relevant;
- maintain security, prevent misuse of the website and protect our business;
- meet accounting, insurance, regulatory and other legal obligations;
- improve the website and understand how it is used, where permitted; and
- send marketing communications where we have a lawful basis to do so and you have not opted out.
4. Our lawful bases
Depending on the circumstances, we rely on one or more lawful bases under UK data protection law, including taking steps at your request before entering into a contract, performing a contract, complying with a legal obligation, our legitimate interests in operating and protecting our business, and consent where the law requires it.
If special category information is needed, for example certain accessibility-related information, we will only process it where an additional lawful condition applies.
5. Who we may share information with
We may share information where necessary with drivers and operational staff, IT and website service providers, payment or accounting providers, insurers, professional advisers, regulators, law-enforcement bodies, and carefully selected suppliers involved in delivering a booking. We do not sell personal information.
6. International processing
Some technology suppliers may process information outside the UK. Where this happens, we will use an appropriate legal mechanism or safeguard where required by UK data protection law.
7. How long we keep information
We keep personal information only for as long as necessary for the purpose for which it was collected, including any legal, accounting, insurance or regulatory requirements. Enquiries that do not become bookings will not be kept indefinitely. Booking and financial records may need to be retained for longer where required by law or for legitimate business purposes.
8. Your rights
Depending on the circumstances, you may have the right to ask for access to your personal information, correction of inaccurate information, deletion, restriction of processing, objection to processing, data portability, and withdrawal of consent where consent is relied upon.
To exercise a right, contact enquiries@keepingscoaches.co.uk. We may need to verify your identity before acting on a request.
9. Complaints
If you have a concern about how we use your personal information, please contact us first so we can try to resolve it. You also have the right to complain to the UK Information Commissioner’s Office (ICO).
10. Cookies and website tracking
Our use of cookies and similar technologies is explained in our Cookie Policy. Non-essential technologies will be controlled through the website’s consent mechanism where consent is required.
11. Changes to this notice
We may update this privacy notice when our website, services, suppliers or legal obligations change. The latest version will always be published on this website.